Mastering User Research
1 hr 51 min
Webinar recorded for Arabian UIX group (Feb 2021)
Understanding the importance and power of User Experience Research (UXR) is critical to profiting from UX efforts. Doing UXR under conditions of poor user access, or during the pandemic requires rapid pivoting to move research activities online. UXR does not require enormous amounts of effort or cost. Conducting in-person or remote interviews, diaries or Ethnography online is possible to scale to any size organization with the right skills. Frank covers how to conduct Lean user research and tips for scaling your UXR efforts.
1. Why User Research?
2. Types of Research
3. Scaling UXR: Online vs in-person Mentioned in the webinar:
https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
https://www.experiencedynamics.com/blog/2017/01/your-personas-are-garbage-without-good-user-research
https://www.experiencedynamics.com/blog/2020/06/5-persona-distinctions-how-use-personas-properly
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
